TitoloHilfiger Island #WISHYOUWEREHERE
Agenzia
Campagna Hilfiger Island #WishYouWereHere
Cliente Tommy Hilfiger
Marca Tommy Hilfiger
Data di Prima Diffusione/Publicazione 2016 / 5
Settore Abbigliamento
Filosofia IMA and Tommy Hilfiger decided to create a campaign where an influencer strategy is combined with an innovative digital platform because Influencer marketing leads to direct buying behaviour. In this way the platform facilitates the effect of influencers on consumers. Influencers are the starting point of the full campaign that also entails in store activations. 
Tipo di Media Sito Internet
Più informazioni http://hilfigerisland.com/intro
Wardrobe / Stylist
Photographer
Photographer
Web designer
Video
Video
Advertising Manager
Model
Model
Model
Model
Model
Model
Model
Model

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