TitoloUsher x 1738 AI Powered Limited Edition Bottle
Campagna Usher x 1738 AI Powered Limited Edition Bottle
Cliente Rémy Martin
Marca Remy Martin
Data di Prima Diffusione/Publicazione
Settore Whisky, Gin, Vodka
Trama In a truly unexpected way the Grammy award-winning musical artist Usher, launches his limited edition 1738 bottle with Rémy Martin. With the help of A.I. (Artificial intelligence), the artist used his own musical vocabulary to describe the taste of Cognac. Fed through A.I. technology, known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, Usher’s avant-garde depiction of tasting notes is turned into artwork, making the invisible, visible. The beauty of the AI was to visually translate what’s never been seen before: taste.
Tipo di Media Web Film
Casa di Produzione
Actor / Celebrity
Direttore della fotografia
Assistant Director
Wardrobe / Stylist
Make-Up Artist
Executive Producer
Executive Producer
Line Producer
VFX Company

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