Titolo | My Toolstation |
Agenzia |
Havas CX helia
|
Campagna |
My Toolstation
|
Cliente |
Toolstation
|
Marca |
Toolstation
|
Data di Prima Diffusione/Publicazione |
2021 / 8
|
Settore | Utensileria per il fai da te'
|
Trama | Toolstation wanted to move their customers from a much-loved, but unprofitable catalogue, to an under-utilised website that offered a superior experience and more cost-efficient sales. Counter-intuitively, the best way to do this was with direct mail. Our data team built a targeting model based on actual and predicted behaviour. From this, our creatives developed a hyper-personalised pack where QR codes were transformed into icons of departments customers shopped in, providing them with their own unique Toolstation store on-the-go. The results? A dramatic shift in shopping behaviour, a better experience for customers, and increased sales and profits for Toolstation. |
Filosofia | Our data team built a targeting model based on actual and predicted behaviour. From this, our creatives developed a hyper-personalised pack where QR codes were transformed into icons of departments customers shopped in, providing them with their own unique Toolstation store on-the-go. |
Problema | Toolstation wanted to move their customers from a much-loved, but unprofitable catalogue, to an under-utilised website that offered a superior experience and more cost-efficient sales. Counter-intuitively, the best way to do this was with direct mail. |
Risultato | The results? A dramatic shift in shopping behaviour, a better experience for customers, and increased sales and profits for Toolstation. |
Tipo di Media |
Interattivo
|