TitoloMy Toolstation
Agenzia
Campagna My Toolstation
Cliente Toolstation
Marca Toolstation
Data di Prima Diffusione/Publicazione 2021 / 8
Settore Utensileria per il fai da te'
Trama Toolstation wanted to move their customers from a much-loved, but unprofitable catalogue, to an under-utilised website that offered a superior experience and more cost-efficient sales. Counter-intuitively, the best way to do this was with direct mail. Our data team built a targeting model based on actual and predicted behaviour. From this, our creatives developed a hyper-personalised pack where QR codes were transformed into icons of departments customers shopped in, providing them with their own unique Toolstation store on-the-go. The results? A dramatic shift in shopping behaviour, a better experience for customers, and increased sales and profits for Toolstation.
Filosofia Our data team built a targeting model based on actual and predicted behaviour. From this, our creatives developed a hyper-personalised pack where QR codes were transformed into icons of departments customers shopped in, providing them with their own unique Toolstation store on-the-go.
Problema Toolstation wanted to move their customers from a much-loved, but unprofitable catalogue, to an under-utilised website that offered a superior experience and more cost-efficient sales. Counter-intuitively, the best way to do this was with direct mail.
Risultato The results? A dramatic shift in shopping behaviour, a better experience for customers, and increased sales and profits for Toolstation.
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