| Titolo | Building long-lasting relationships through account-based marketing |
| Agenzia | DPDK Digital Agency |
| Campagna | Building long-lasting relationships through account-based marketing |
| Cliente | DPDK |
| Marca | DPDK |
| Posted | Mag 2022 |
| Slogan | Building long-lasting relationships through account-based marketing |
| Trama | Challenge: Build awareness within Heineken about our long-standing partnership and create new sales opportunities across different teams and departments. Outcome: A stronger relationship with Heineken, facilitated by an account-based marketing (ABM) campaign that combines online and offline channels and is designed to surprise and delight prospects through a gift and extensive partnership guide. |
| Risultato | The campaign had a high level of engagement and a conversion rate that was well above the industry benchmark of 3.5-5%. We locked in an ample number of meetings for our sales team and laid a solid foundation for future collaboration with Heineken. |
| Tipo di Media | Case Study |
| Più informazioni | https://dpdk.com/work/dpdk-abm-campaign |
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