| Titolo | Turning smartphones into an immersive virtual reality driving experience |
| Agenzia | DPDK Digital Agency |
| Campagna | Turning smartphones into an immersive virtual reality driving experience |
| Cliente | Peugot |
| Marca | Peugot |
| Posted | Novembre 2021 |
| Settore | Auto Nuove |
| Slogan | Turning smartphones into an immersive virtual reality driving experience |
| Trama | Challenge: Help a global car manufacturer design a brand experience that allows consumers to check out the new Peugeot 3008 while generating leads for local dealers. Outcome: A mobile VR brand experience immersing potential buyers into the new Peugeot 3008 and having them “drive” it anywhere, anytime. |
| Risultato | Webby award-winning campaign that resulted in an increase in the number of test drives by 75%. |
| Tipo di Media | Case Study |
| Market | Francia |
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