TitoloTheir Story is My Story
Agenzia
Campagna Their Story is My Story
Cliente Urgence Homophobie
Marca Urgence Homophobie
Data di Prima Diffusione/Publicazione
Settore Enti/Istituzioni/Organizzazioni no-profit
Trama Whenever something happens to a celebrity, everyone talks about it.So we decided to leverage celebrities and their communities to alert public opinion by having them share on their social platforms testimonies of assaults against LGBT people using the first person singular with the hashtag #TheirStoryMyStory.
Filosofia To alert public opinion on the urgency to act and react against the rise of homophobia in France ( +15% in 2018), we decided to leverage celebrities by having them share on their social platforms testimonies of assaults against LGBT people as their own.

The day after, through a music video of the song « some Love » Celebrities have revealed that the shared stories weren’t their own, but stories of homophobic attacks that occurred in France in 2018.
Tipo di Media Relazioni Pubbliche
Lunghezza
Social Media Manager
Production Company
Unit Director
Music Composer
Photographer
Executive Producer
Executive Producer
Project Manager
Brand Manager
Brand Manager
Executive Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Director
Copywriter

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