Virtue Worldwide Team Members

A strategic and dynamic senior leader with results orientated and commercial mindset. Passionate about creating and growing relationships of trust, influence and longevity with clients. Enjoys building and nurturing teams. Skilled presenter, facilitator and speaker. 

McTavish is known for breaking boundaries and pushing category convention. In her 10 years of working as a creative she pushed product trial in-house at Google, created a baking season for Organic Valley, advocated for paternity leave with DM+C, and broke down stereotypes of Irish Whiskey, declaring Bushmills the original whiskey. She's worked on establishing brand affinity and equity for P&G's latest brand, specifically targeted to Gen z. 

Chris is responsible for the creative excellence of Virtue and VMG. For over two decades,
Garbutt has been an influential marketing creative leader. Originally South African, he has
worked in Europe and the US, across brands such as Adidas, Apple, Airbnb, McDonalds,
Unilever, Coca Cola and Louis Vuitton. Before VMG, he co-founded a marketing consultancy, PLTFRMR. Prior to that, he was Global Chief Creative Officer of TBWA. His work and leadership have won numerous awards, including several Cannes Grand Prix, Clios and D&AD “Agency of the Year” and inclusion for TBWA in Fast Company’s “World’s Most Innovative Companies. 

Tarek has executive leadership experience with Landor & Fitch, Brand Union, Grow, and Krafthaus and brings strategic thinking, entrepreneurial drive, and a global mindset acquired from living and working in Europe, Africa, and the Middle East.