Basic Info

Competenze Principali: Advertising/Full Service/Integrata, Digital, Mobile Marketing, Social Media Marketing, Search Engine Optimization, Servizi di Marketing, Branded Content/Entertainment, Ricerche di Mercato/Consulenza, Marketing Technologies / Analytics, Media Buying / Planning, Branding / Product Development, Strategy and Planning, Healthcare, Finanza, Tecnología, Servizi Online, Business to business, Distribuzione, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Fondata nel: 1998

Network:

impiegati: 1000

Premi: 15

Creazioni: 20

Clienti: 15


Contact Information

Tal 11
Munich 80331
Germania
Telefono: (+49) (0) 89/24 20 53-0
Email:
Sito Web:
Competenze Principali: Advertising/Full Service/Integrata, Digital, Mobile Marketing, Social Media Marketing, Search Engine Optimization, Servizi di Marketing, Branded Content/Entertainment, Ricerche di Mercato/Consulenza, Marketing Technologies / Analytics, Media Buying / Planning, Branding / Product Development, Strategy and Planning, Healthcare, Finanza, Tecnología, Servizi Online, Business to business, Distribuzione, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Fondata nel: 1998

Network:

impiegati: 1000

Premi: 15

Creazioni: 20

Clienti: 15

iCrossing

Tal 11
Munich 80331
Germania
Telefono: (+49) (0) 89/24 20 53-0
Email:
Sito Web:

About the Agency iCrossing

The Marketing Agency for a Modern World.

iCrossing is an integrated and independent agency that delivers strategically-led creative and content, media, technology, and commerce solutions. Our mission is to help ambitious marketers turn brand potential into business performance.

We deliver performance brand marketing, which harmonizes brand strategy, creativity, and storytelling with the power of data, technology and performance marketing. Our expertise in creative, content, media, technology and commerce, coupled with our business outcome-focused solutions, seems to be an ideal fit for modern marketers who need long-term brand growth and consumer engagement, while increasingly focusing on accountability, delivering immediate business results and more impactful marketing ROI.

Additionally, iCrossing is unique in that we’re owned by Hearst. Hearst’s privately-held status enables long-term planning and independence of action. And as an agency within a global media, content and entertainment leader, we have access to the most valuable ingredients for effective marketing: insights, talent, and audiences. There is a tremendous value that we can unlock for clients within Hearst. 

Languages

Inglese, Spagnolo, Francese, Tedesco, Cinese, Coreano

Filosofia e Vantaggi Competitivi

Every solution we create starts with the premise that B2C marketing is over.

We live in a consumer-to-business (C2B) economy where consumers are in control of their own individual brand and marketing experiences. In this age of empowered consumers, where consumers lead and your brand must follow, the shift from a product-centric approach and brand-driven touchpoints to consumer-driven touchpoints is redefining the rules of success. Our job is to shift brand behavior to help clients thrive in this new reality.

iCrossing helps brands win by planning around people, not products. We specialize in designing people-centric media, content, and experiences. The role of a brand is to facilitate and fuel your customers’ interests, needs, passions and behaviors – which ensures that brands engage in a way that makes an emotional connection and powers business growth.

iCrossing aligns brands with the interests, needs, and passions of consumers. Simply put, we help brands engage on consumers’ terms. We believe a brand’s success lies in its ability to authentically connect to and amplify what customers are interested in - rather than disrupt. 

Descrizione del Network

iCrossing is unique in that we’re owned by Hearst, the global media, content and entertainment leader.

Hearst’s privately-held status enables long-term planning and independence of action. And as an agency within a media company, we have access to the most valuable ingredients for effective marketing: insights, talent, and audiences.

While we remain “buyers” and not “sellers” from a media perspective and take an independent, unbiased approach to the media landscape, there is a tremendous value that we can unlock for clients within Hearst. iCrossing adds the power of Hearst to our solutions - including our rich data, quality content, editorial expertise and category experience. 

Lavori Recenti

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Clienti

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Marca: Avon

Categoria: Cosmetica, Prodotti di bellezza, Profumi

Marca: Blue Cross Blue Shield

Categoria: Farmaceutici/Sanitari

Marca: Federal Mogul

Categoria: Automobili/Motoveicoli

Marca: PetSmart

Categoria: Grande Distribuzione alimentare

Marca: AAA

Categoria: Turismo/Viaggi e Trasporto

Marca: Beam Inc.

Categoria: Liquori/Aperitivi

Rappresentazione Locale

US-based locations: New York, NY., Reston, VA., Chicago, IL., Dallas, TX., Los Angeles, CA., Scottsdale, AZ., San Francisco, CA. 

Non-US locations: Mexico, Argentina, Brazil, Chile, U.K., Germany, Italy, China, India, Korea 

Lista dei trade

American Association of Advertising Agencies (AAAA)
Direct Marketing Association (DMA)
Internet Advertising Bureau (IAB)
Search Engine Marketing Professional Organization (SEMPO) (SEMPO)