| Titolo | Big in Japan |
| Agenzia | Zulu Alpha Kilo |
| Campagna | Big in Japan |
| Cliente | SingleCut Beersmiths |
| Marca | SingleCut Beersmiths |
| Data di Prima Diffusione/Publicazione | 2019 / 5 |
| Settore | Varie |
| Trama | For over 50 years, rock bands from the west have flown east and made it ‘Big in Japan’. Now for its first Japanese release, SingleCut Beersmiths, a rock-themed craft brewery in NYC, is paying tribute to this music phenomenon by gamifying its latest IPA. BIG IN JAPAN IPA honours four legendary classic rock songs that made it ‘big in Japan’. To turn SingleCut packaging into a ‘Name That Tune’ game, labels were created by weaving visual clues from the legendary songs’ within QR codes. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Creative Officer | Zak Mroueh |
| Animator - Animation | Andrew Martin |
| Client Manager | Rich Buceta |
| Copywriter | Vinay Parmar |
| Production Artist | Brandon Dyson |
| Studio Director | Greg Heptinstall |
| Account Executive | Erin McManus |
| Integrated Producer | Teresa Bayley |
| Design Director | Ryan Booth |
| Production Artist | Anna Harju |
| Art Director | Kevin Sato |
| Illustrator | Kevin Sato |
| Production Artist | Ashleigh O’Brien |
| Creative Technology Director | Martin Szomolanyi |
| Strategic Planner | Spencer MacEachern |
| Strategic Planner | Stephanie Gyles |
| Integrated Producer | Houng Ngui |
| Illustrator | Ty Dale |
| Casa di Produzione | Zulubot |