TitoloShare The Drama - The Test
Agenzia
Campagna Share The Drama - The Test
Cliente Heineken
Marca Heineken
Data di Prima Diffusione/Publicazione 2018 / 5
Settore Liquori/Aperitivi
Slogan Share The Drama - The Test
Trama Ahead of the UEFA Champions League Final in Kiev, We Are Pi and Heineken encouraged Ukrainian football fans to #sharethedrama.
 
Filosofia The film, which launched at the end of April in Ukraine, is WE ARE Pi’s first collaboration with the Heineken brand.
Real employees of Kiev’s Chop-Chop barbershop were sent on a ‘team building day,” without realising they were about to participate in “The Test” a series of experiments aimed at showing that the drama of football is best shared with mates. 
During the test, ‘scientists’ record reactions of a group and solo participants, wearing wired headsets, engaging in a range of activities from playing table football to watching a real match. Monitors show joy and excitement topping the charts as the group high-fives and busts out the Mexican Wave, while solos’ emotions register low on the bar.
A final reveal shows the participants reunited. They learn that the experiment proved that watching UEFA Champions League matches is more exciting together than alone. And they win tickets to share the drama together at the UCL final. 
Problema Most Ukrainians prefer to watch football alone.
With the Champions League Final coming to Kiev later this month, WE ARE Pi and Heineken set out to change this by ‘scientifically’ proving that sharing the drama, and a load of Heineken beer together, is much more fun. 
Tipo di Media Branded Content
Lunghezza
Sound Designer
Global Heineken Communication Manager
Senior Brand Manager Heineken
Brand Manager Heineken
Global Heineken Communications Team
Managing Director
Executive Creative Director
Executive Creative Director
Chief Strategy Officer
Creative Team
Creative Team
Account Manager
Strategist
Business Affairs
Executive Producer
Producer
Casa di Produzione
Director
Direttore della fotografia
Executive Producer
Line Producer
Editor
Music Company/Artist
Post Production Darlings Post Productions
Graphics & Animation
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