| Titolo | I Was There When |
| Agenzia | WE ARE Pi |
| Campagna | I Was There When |
| Cliente | N/A |
| Marca | Channel 4 |
| Posted | Giugno 2017 |
| Trama | In an effort to Never Settle we just launched Pi Studios and poached former Vice Media global executive producer and Channel 4 commissioner Ravi Amaratunga Hitchcock to lead the charge. Attention is dying for broadcasters, dying for publishers and especially dead for brands. Whatever you call your audience, the one thing they increasingly share is manic media consumption across screens and platforms. We have seen through our partnerships with the likes of Channel 4, Lego, and TED that original premium entertainment rooted in strategy is a powerful tool. We must test, validate and learn with new methods to access success. Pi Studios' ambition is to break industry barriers and facilitate bringing together the best partners and diverse creative talent towards delivering awesome experiences. Bridging the gap between ads and entertainment our first broadcast commission is for the Channel 4 in the UK, called ‘I Was There When House Took Over The World.’ a documentary charting the birth and rise of the Chicago House music scene, featuring Nile Rogers: Documentary: http://www.channel4.com/programmes/i-was-there-when-house-took-over-the-world The digital campaign for the two-part series also includes a promotional partnership with Lad Bible and translated the program it into a premium music documentary on Instagram Stories, generating millions of views with a brand new audience. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza |
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