| Titolo | Fan Paint |
| Agenzia | Havas London |
| Campagna | Fan Paint |
| Cliente | LifeJacket |
| Marca | LifeJacket |
| Data di Prima Diffusione/Publicazione | 2022 / 11 |
| Settore | Prodotti per l'abbronzatura |
| Slogan | SPF. Just Apply It. |
| Filosofia | Creative agency Havas London and skin protection brand LifeJacket and the charity Melanoma UK have partnered on a new campaign that aims to drive awareness of skyrocketing skin cancer rates in men. Fan Paint launches ahead of the football World Cup in Qatar – which will see thousands of England fans heading to a country renowned for its high temperature and strong sunlight intensity. Melanoma rates - in men in particular - have increased by a staggering 50% over the past decade – with men now almost twice as likely as women to die of skin cancer. Despite that, men remain stubbornly resistant to putting on sun protection – with just one in five using sunscreen regularly. Alarmingly people attending this World Cup are 3x more likely to get skin cancer than those attending during the 1994 and 1998 World Cups. To counter this entrenched behaviour, this new campaign aims to raise awareness of the dangers posed by unprotected exposure to the sun and tout a simple solution: sunscreen. It targets both those fans heading to Qatar – the first time a World Cup has been moved to winter because of the heat – and sports fans more generally. At its heart is a tongue-in-cheek homage to Nike’s iconic 2006 billboard depicting a shirtless Wayne Rooney daubed in the red and white of the St. George’s Cross. In this new execution, Rooney is replaced by a decidedly less athletic everyman, while the red paint has been replaced by the angry, unmistakable red of sunburn (complete with handprint across his stomach) as he grimaces in pain. It includes the line ‘SPF. Just Apply It.’ and will appear on out-of-home sites in and around Heathrow Airport as fans journey to the Middle East. |
| Tipo di Media | Esterna |
| Media Agency | Havas Media Network UK |
| Sports & Entertainment agency | Havas Play UK |
| Advertising Manager | Billy Boulos |
| Chairman & Chief Creative Officer | Mark Whelan |
| Chief Creative Officer | Vicki Maguire |
| Global Executive Creative Director | Elliot Harris |
| Creative Team | Sam Adio |
| Creative Team | Ken Abalos |
| Account Management Team | Hollie Loxley |
| Account Management Team | Matt Ramage |
| Account Management Team | Irina Patrichi |
| Agency Producer | Hannah Levy |
| Agency Producer | Stefanie Price |
| Assistant Agency Producer | Lucy Farrell |
| Assistant Agency Producer | Elvin Musiriza |
| Head of Comms | Faye Raincock |
| Communications Director | Ollie Dearn |
| CSO/Head of Strategy | Britt Iversen |
| Planner | Adam Hinson |
| Designer | Darta Losane |
| Designer | Morgan Shipley |
| Designer | Sam Adams |
| Designer | Josh Toogood |
| Designer | Sarah Butler |
| Photographer | Alan Powdrill |
| Assistant Photographer | Chris Parsons |
| Assistant Photographer | Lola Smith |
| Casting | Andrew Connor |
| Make-Up Artist | Deanna V’Icevska |
| Media Agency | Talon Outdoor |
| Media Team | Jamie Finn |
| Media Team | Shenney O'Hara |
| Content | Havas Studios |
| Content Team | Katie Keith |
| Content Team | Steven Hamon |
| Content Team | Adam Javes |
| Content Team | Femi Anderson |
| Sports & Entertainment Team | Kat Harding |
| Sports & Entertainment Team | Charlie Piggott |
| Sports & Entertainment Team | Kimberley Broadbent |
| Sports & Entertainment Team | Charlie Hugill |
| Sports & Entertainment Team | Amelia Palfreyman |
| PR Agency | RED HAVAS |
| Public Relations | Rachael Sansom |
| Public Relations | Georgina Thompson |
| Public Relations | Neil Johnson |
| Public Relations | Fariba Ghazizadeh |
| Public Relations | Andrew Szwajkowski |