Contact Information

33 Bloor Street East 14th Floor
Toronto Ontario M4W 3H1
Canada
Telefono: 416-260-6600
Email:

Eve Remillard-Larose

Eve Remillard-Larose

CEO

Basic Info

Competenze Principali: Digital, Design, Strategy and Planning

Network:

impiegati: 160

Premi: 68

Creazioni: 144

Clienti: 17

Competenze Principali: Digital, Design, Strategy and Planning

Network:

impiegati: 160

Premi: 68

Creazioni: 144

Clienti: 17

Juniper Park\TBWA

33 Bloor Street East 14th Floor
Toronto Ontario M4W 3H1
Canada
Telefono: 416-260-6600
Email:
Eve Remillard-Larose

Eve Remillard-Larose

CEO

Brady Releases “League of Legislators”

Juniper Park\TBWA
Advertising/Full Service/Integrata
Toronto, Canada
See Profile
 

Brady released the “League of Legislators: The game to end gun violence,” a tongue-in-cheek nod to what truly lies at the root of America’s gun violence epidemic.

 

Following recent mass shootings in El Paso, TX, and Dayton, OH, elected officials once again placed part of the blame on “the glorification of violence in our society,” including “gruesome and grisly video games.” In response to long-disproven narratives about the roots of gun violence, League of Legislators proposes that if violent video games can cause gun violence, then a video game can also end gun violence. 

 

In the game, players act as U.S. representatives who must avoid lobbyists and bribes from the gun lobby. If they make it to the Capitol to sign gun legislation, they receive an important message: “Congratulations! You did your job. Now send this game to a member of Congress and tell them to do theirs.”


Kris Brown, President of Brady, said:

“The message of this game is clear: If video games can cause gun violence, then they can end it as well! Bottom line, guns, not games, are the issue. If we want a safer America, we need Congress to take action and sign common-sense, evidence-based gun safety legislation. Our elected leaders need to do their jobs and stop pushing harmful rhetoric that inaccurately portrays the source of gun violence in America. Our lives are literally in their hands.”

 

The majority of Americans — red, blue, gun owners, and non-gun owners alike — support common-sense gun reform, like expanded background checks and extreme risk protection orders. Through League of Legislators, Brady is calling on members of Congress to fulfill the will of the overwhelming majority of Americans, and make clear that inaction on gun safety legislation is the issue, not video games.

 

Brady partnered with creative agency Juniper Park\TBWA to develop "League of Legislators," while post-production and recording studio TA2 created the custom 8-bit renditions of American classics including Yankee Doodle Dandy, Battle Hymn of the Republic, and Star-Spangled Banner.

 

League of Legislators is available to play here. You can share it with your friends, family, and supporters of gun violence prevention by using the #GunsNotGames hashtag. It is our goal for League of Legislators to make clear that access to firearms is predictive of gun violence, not video games.