| Titolo | Portraits 30s |
| Agenzia | Juniper Park\TBWA |
| Campagna | Portraits |
| Cliente | CIBC |
| Marca | CIBC Private Wealth Management |
| Data di Prima Diffusione/Publicazione | 2017 / 5 |
| Settore | Istituti di Credito |
| Slogan | Artists capture the real you. So do we. |
| Trama | CIBC Private Wealth Management creates personalized financial plans that go 'beyond the numbers' by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist is able to capture the true essence of their subjects. The communication began with a documentary series called "Portraits" that paired real CIBC Private Wealth clients with well-known portrait artists. The series followed every stage of the process - from the meeting, to getting to know each other, to actual painting. The final portraits then formed the basis of a multi-channel campaign that included digital, social, OOH and print. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Chief Creative Officer | Alan Madill |
| Chief Creative Officer | Terry Drummond |
| Chief Creative Officer | Barry Quinn |
| Group Creative Director | Andy Linardatos |
| Group Creative Director | Hylton Mann |
| Group Creative Director | Christina Gliha |
| Video Producer | Margaret John |
| Digital Producer | Laura Felstiner |
| Digital Producer | Jenny Kim |
| Print Producer | Toby Sime |
| VP, Group Account Director | Shelly-Ann Scott |
| Account Director | Michelle Bobbie |
| Account Executive | Kristen Lee |