TitoloPlastic Ocean
Campagna The Plastic Ocean
Cliente Sea Shepherd Conservation Society
Marca Sea Shepherd
Data di Prima Diffusione/Publicazione
Settore Enti/Istituzioni/Organizzazioni no-profit
Trama The campaign targets people aged 18 to 34, who generally have poor recycling habits. At the same time, a large majority of millennials regularly seek out visual content and say their favourite websites have amazing graphics. The idea was to show an ugly reality in an aesthetic way that would capture the attention of this younger audience.
Tipo di Media Televisione
Advertising Manager
Chief Creative Officer
Strategic Business Lead
Creative Director
Associate Creative Director
Executive Producer
Image Design
Managing Director
Production Company Producer
CG Supervisor
3D Team
3D Team
3D Team
Music Composer
Music Composer
Special Effects / VFX
Music Producer
Music Producer
Music Composer

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