| Titolo | Blendologie |
| Agenzia | FRED & FARID |
| Campagna | Blendologie by Grant's |
| Cliente | Grant's |
| Marca | Grant's |
| Posted | Febbraio 2013 |
| Settore | Whisky, Gin, Vodka |
| Trama | To value the quality of grant's whiskies, we launched a new concept: 'blendology' - the equivalent of oenology, but for blended whisky. Instead of lecturing our audience about the subtle art of blending whisky, we gave them a chance to experiment it first hand through an immersive digital experience. Under brian kinsman's leadership (grant's master blender), people were challenged to co-create a limited edition of grant's, using rich educational tools (tutorials videos, tips, games...). |
| Tipo di Media | Case Study |