TitoloWithout "but"
Agenzia
Campagna Without "but"
Cliente Maggi
Marca Nestle
Data di Prima Diffusione/Publicazione
Settore Alimentari
Trama Maggi launches the withoutbuts movement to encourage women to live a healthier life, without leaving any restraint, excuses or obstacles to block their way.
A smart way to make the public aware that by simply giving up the word "but" one can access a healthy and balanced lifestyle.
This moving and spectacular manifesto features 5 women, kickboxer, architect, yogi, visually impaired or widowed, who through their personal experiences, will free themselves from the weight of the word "but".

A campaign relayed on social networks by a hashtag #noexcuses, 5 stories testimonials and recipes tips.
Tipo di Media Web Film
Lunghezza
Executive Creative Director
Creative Director
Art Director
Art Director
Copywriter
Planning Director

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