| Titolo | Nasty Filter |
| Brief | The World Cup has a lot of great aspects that unite the world. But there’s another side to the game: hate and racism. Minutes after the World Cup game between Sweden and Germany, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of racial trolling on social media, including threats to both him and his family. So Swedish insurance company Länsförsäkringar launched The Nasty Filter – an autocorrect function that turns words of hate into those of love and positivity. |
| Agenzia | Stendahls |
| Campagna | Nasty Filter |
| Cliente | Länsförsäkringar |
| Marca | Länsförsäkringar |
| Posted | Novembre 2018 |
| Settore | Assicurazioni |
| Trama | As part of their commitment to social sustainability, Länsförsäkringar is actively working to promote and improve mental health for young people. |
| Tipo di Media | Interattivo |
| Creative Director | Ylva Nestmark |
| Copywriter | Eva Råberg |
| Art Director | Henrik Gustafsson |
| Photographer | Jens Dohnberg |
| Account Director | Peter Ohlsson |
| Copywriter | Ulrika Hamrén |
| Copywriter | Matt O'Leary |
| Copywriter | Kenneth Anderson |
| Project Manager | Karin Hedberg |
| Chief Creative Officer | Martin Cedergren |
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