We believe experience matters.

Founded in 1979, GMR is an innovative global sponsorship and experiential leader, connecting brands and their consumers through shared passions. We change how people think, feel and behave through the power of experience. Experiences founded on data, rooted in insight, grounded in strategy, designed meticulously and executed flawlessly.

Our passionate global team creates, consults and activates in more than 70 countries, covering every continent from 23 offices in 12 countries. We’re headquartered in the United States and are part of Omnicom Group Inc. . 

We are THE experience agency making unforgettable stories born of humanity.

Not just experiential. Experience agency.

People today shift their attention constantly between the physical and digital. So we craft multisensorial experiences that live in both worlds at once. GMR pioneered this field—and we do it better than anybody else.

Stories made, not told.

When you tell stories, you narrate to a passive audience. When you make stories, you drop people inside an immersive world and turn them into active participants, so they can experience something they’ll never forget.

We put humans first.

At GMR, we obsess over people—their goals, needs, passions. Every day, we strive to understand, embrace and even reshape human culture.

In 1998 GMR was acquired as a wholly-owned subsidiary of Omnicom Group Inc., a publicly-traded company (NYSE:OMC). Omnicom Group Inc. is a strategic holding company that manages a portfolio of global market leaders. Omnicom companies operate with the disciplines of advertising, marketing services, specialty communications, interactive/digital media and media buying services. The Omnicom organization includes over 180 independently operated companies worldwide. A full listing of OMC companies can be found at omnicomgroup.com