Marcus Thomas LLC Insights

The Ohio Lottery wins new players by getting in tune with a young audience Più informazioni

La loterie de l'Ohio vous fait gagner avec un tube musical. Più informazioni

Alison Clark's relentless curiosity and drive for thinking outside the lines is what inspires her teams to do their best work. Più informazioni

The evolution of retail media platforms presents opportunities for agencies and brands across the customer life cycle. Marcus Thomas' Chief Media Officer and partner, Raphael Rivilla, chimes in on this growth, using data to drive action and delivering an optimized omni-channel approach. Più informazioni

The agency – known for creating value and experience, not just ads – used classic building blocks and visually arresting fonts to capture essential messages like “baby sleeps on its back, and that’s that.” Più informazioni

Independent creative agency Marcus Thomas decided to take action by collecting empty boxes and decorating them with simple visual messages encouraging parents to let their kids unlock their creativity. Più informazioni

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. Più informazioni

In our continuing series focused on the intersection of PR and creativity, we checked in with Heidi Modarelli-Frank, Chief Relationship Officer at Marcus Thomas, about their PR functionality in today's branding landscape. Più informazioni

  Christopher Dean has joined leading independent agency Marcus Thomas as media director. Più informazioni

In the latest installment of our AI series, we chatted with Jamie Venorsky, Partner/Chief Creative Officer at Marcus Thomas LLC, on using AI to experiment and what guidelines need to be properly defined before jumping all the way in. Più informazioni