| Titolo | Not Just A Cadbury Ad |
| Agenzia | Ogilvy India |
| Campagna | Not Just A Cadbury Ad |
| Cliente | Mondelez India |
| Marca | Cadbury Celebrations |
| Posted | Giugno 2021 |
| Prodotto | Chocolate gifting |
| Settore | Cioccolata |
| Trama | The pandemic of 2020 hit the small business owned local stores hard as more people switched to e-commerce. Most of them had no digital footprint. Since our brand stands for generosity and celebrating festivities together, we featured many of these local stores in our Diwali ad. We made use of pin code based data to feature different local stores in the same ad. Ads were shown in a geo-targeted manner to viewers wherein the stores featured were the local stores near them. This way the local stores got a platform and we encouraged people to buy from them, making it a happy Diwali for everyone. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Creative Officer | Sukesh Nayak |
| Copywriter | Sukesh Nayak |
| Chief Creative Officer | Kainaz Karmakar |
| Chief Creative Officer | Harshad Rajadhyaksha |
| Executive Creative Director | Neville Shah |
| Copywriter | Neville Shah |
| Creative Director | Hemant Sharma |
| Copywriter | Hemant Sharma |
| Creative Director | Sagar Jadhav |
| Art Director | Sagar Jadhav |
| Vice President (VP) | Antara Suri |
| Client Services Director | Neha Shah |
| Wavemaker India | Shekhar Banerjee - Chief Client Officer and West Head |
| Strategy | Faheem Merchant - Business Director |