| Titolo | Last Wishes |
| Agenzia | AlmapBBDO |
| Campagna | Kombi Last Wishes |
| Cliente | Volkswagen |
| Marca | Volkswagen |
| Posted | Agosto 2014 |
| Settore | Vans |
| Trama | Volkswagen unveils touching documentary about the last wish of a Type 2 (VW Kombi): returning home The film is the final part of a campaign that pays tribute to the world’s most famous van The world’s last Type 2 (also known as Kombi) was produced in Brazil on December 2013. To pay tribute to this international icon, Volkswagen do Brasil launched a campaign created by advertisement agency AlmapBBDO, comprising print and digital media. Through magazines the automaker announced the “de-launching” of the model. On the Type 2 website – www.vw.com.br/kombi - users were invited to tell stories they had lived in a Kombi, and the van published a will including 15 last wishes. The final one was to return home and rejoin the family. The film can be seen online at www.vw.com.br/kombi, and is the last piece of an ad campaign that began on September 2013. Images of the road are mixed with the car’s memories and with stories collected through the website. Among them are Bob Hieronimous tale of having painted the legendary Woodstock Type 2, turning the model into an icon of the counterculture movement in the 60’s and 70’s. Towards the end of the film, the car finally returns home and meets its family, fulfilling the last wish as written in the will. On the road The documentary took six months in the making. The film gathers scenes from people who went through special moments with a Type 2, going from Owings Mills, in the suburbs of Baltimore (USA) – where designer Bob Hieronimous receives a gift from the car –, all the way across the ocean to Amsfort, in the Netherlands, where the Kombi meets its brother Ben Pon Jr. before finally leaving. The soundtrack was composed by Lucas Lima. Besides this final film, six other brief documentaries were produced and posted at the website, showing other final wishes that came true. Five of them were directed by Judith Belfer and one by Fernando Gronstein Andrade. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Partner / General Creative Director | Luiz Sanches |
| Creative Director | André Kassu |
| Creative Director | Marcos Medeiros |
| Digital Creative Director | Luciana Haguiara |
| Digital Creative Director | Sandro Rosa |
| Creative Team | Benjamin Yung Jr |
| Creative Team | Marcelo Tolentino |
| Creative Team | Marcelo Nogueira |
| Creative Team | Marcelo Pignatari Rosa |
| Casa di Produzione | Spray Filmes |
| Executive Producer | Lucia Leite |
| Director | Fernando Grostein de Andrade |
| Direttore della fotografia | Fernando Grostein de Andrade |
| Sound Design Company | B A Start! |
| Sound Design Company | Lucas Lima |
| Editor | Raoni Rodrigues |
| Post Produzione | Boson Post |
| RTV | Vera Jacinto |
| RTV | Rafael Motta |
| RTV | Ana Paula Casagrande |
| RTV | Henrique Danieletto |
| RTV | Diego Villas Boas |
| UX Designer | Vanessa Marques |
| UX Designer | Luiz Felipe Fernandes |
| Project Manager | Denise Aya Kotsubo |
| Casa di Produzione | Inkuba |
| Photographer | Fabio Bataglia |
| Art Buyer | Teresa Setti |
| Art Buyer | Ana Cecília da Costa |
| Graphic Production | José Roberto Bezerra |
| Partner / Director of Client Services & Management | Gustavo Burnier |
| Account Director | Filipe Bartholomeu |
| Account Director | José Fernando Lopes |
| Account Supervisor | Ana Beatriz Moreira Porto |
| Account Executive | Aline Macedo |
| Account Trainee | Fernanda Portugal |
| Partner / General Planning Director | Cintia Gonçalves |
| Strategic Planning Director | Sérgio Katz |
| Strategic Planner | Marcus Freitas |
| Strategic Planner | Denis Camargo |
| Strategic Planner | Tatiana Weiss |
| Strategic Planner | Rodrigo Friggi |
| Media Director | Brian Crotty |
| Media Director | Kauê Lara Cury |
| Media Director | Fabio Urbanas |
| Media (Agency side) | Daniele Valle |
| Media (Agency side) | Katia Piccardi |
| Media (Agency side) | Stefano Justo |
| Media (Agency side) | Dayane Manfrere Alves |
| Advertiser Contribution | Marcelo Olival |
| Advertiser Contribution | Carlos Leite |
| Advertiser Contribution | Ana Cristina Mota |
| Advertiser Contribution | Camila Canais |