Contact Information

110 North Fifth Street
Minneapolis Minnesota 55403
Stati Uniti
Telefono: (+1) 612-334-6000
Email:

Erika Collins

Erika Collins

Senior Director of New Business

Telefono: 612.334.6007


Basic Info

Competenze Principali: Advertising/Full Service/Integrata, Digital, Social Media Marketing, Search Engine Optimization, Servizi di Marketing, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Ricerche di Mercato/Consulenza, Marketing Technologies / Analytics, Relazioni Pubbliche, Media Buying / Planning, Corporate Communication, Eventi/Sponsorizzazioni, Branding / Product Development, Packaging / Design, Strategy and Planning, Distribuzione, Gruppi di eta'

Fondata nel: 1962

impiegati: 330

Premi: 146

Creazioni: 6

Clienti: 21

Competenze Principali: Advertising/Full Service/Integrata, Digital, Social Media Marketing, Search Engine Optimization, Servizi di Marketing, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Ricerche di Mercato/Consulenza, Marketing Technologies / Analytics, Relazioni Pubbliche, Media Buying / Planning, Corporate Communication, Eventi/Sponsorizzazioni, Branding / Product Development, Packaging / Design, Strategy and Planning, Distribuzione, Gruppi di eta'

Fondata nel: 1962

impiegati: 330

Premi: 146

Creazioni: 6

Clienti: 21

Carmichael Lynch

110 North Fifth Street
Minneapolis Minnesota 55403
Stati Uniti
Telefono: (+1) 612-334-6000
Email:
Erika Collins

Erika Collins

Senior Director of New Business

Telefono: 612.334.6007

H&R Block Campaign Provides Female Athletes "A Fair Shot" at Brand NIL Deals

Last July, the NCAA redefined college athletes’ ability to profit from their sports careers, unveiling a revamped “name, image and likeness” (NIL) policy allowing them to enter into paid brand sponsorships. Since then, a majority of deals have been with male stars. 

H&R Block in a new campaign called “A Fair Shot” is trying to level the playing field. The tax preparation company announced that it is committing $1 million to sponsor female athletes from a range of college sports, including basketball, softball and gymnastics. H&R Block will also provide free tax preparation services to help these women—as well as other female athletes—adjust to managing sponsorships and associated taxes.

When the NCAA announced its NIL policy, H&R Block agency of record Carmichael Lynch and its PR arm, Carmichael Lynch Relate, began to consider how the new regulations would impact college athletes and their finances, said Julie Batliner, Camichael Lynch president. 

 Read the entire AdAge article here.