TitoloJoin the Goodness
BriefWith about 70% of the screen space occupied by CG creations, this was by far one of this year's most complex projects for Platige Image. The original plates were shot on location in Bangkok, with numerous props built for this purpose. The studio's on-set supervisor helped prepare the scenes for post-production. Achieving the final look required combining live action footage with digital characters and props, and, occasionally, rendering full scenes in 3D.Platige's artists created more than 250 digital assets, including 9 models of hero Babybel characters, each made to perform a different action. To bring the breathtaking cityscape to life, the studio designed a unique system for implementing fictional advertisements. Based on projecting visuals on auxiliary geometry, it allowed the ads to loop, glitch out, or even transform into holograms. Everything was done on the fly during the compositing stage.
Agenzia
Campagna Join The Goodness
Cliente Groupe Bel
Marca Babybel
Data di Prima Diffusione/Publicazione
Settore Formaggio
Trama Platige Image contributed to a spectacular advertisement spot for the French brand Babybel. The project – corresponding with the movie trailer style – is directed by Hervé de Crécy who won an Oscar for his short film animation Logorama. The 5-months production works were completed during the COVID-19 pandemic.
Tipo di Media Televisione
Lunghezza
Post Produzione
Photography Agency
Creative Director
Director
Editor
Art Director
Copywriter
Post-production Producer
Creative Director
Producer
Creative Producer
Direttore della fotografia
Director of Production Operations
Casa di Produzione
Sound Production
Casa di Produzione
VFX Executive Producer
VFX Supervisor
VFX Producer
Art Director
Head of CG
Head of Production
On-set Supervisors

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