| Titolo | Join the Goodness |
| Brief | With about 70% of the screen space occupied by CG creations, this was by far one of this year's most complex projects for Platige Image. The original plates were shot on location in Bangkok, with numerous props built for this purpose. The studio's on-set supervisor helped prepare the scenes for post-production. Achieving the final look required combining live action footage with digital characters and props, and, occasionally, rendering full scenes in 3D.Platige's artists created more than 250 digital assets, including 9 models of hero Babybel characters, each made to perform a different action. To bring the breathtaking cityscape to life, the studio designed a unique system for implementing fictional advertisements. Based on projecting visuals on auxiliary geometry, it allowed the ads to loop, glitch out, or even transform into holograms. Everything was done on the fly during the compositing stage. |
| Agenzia | Havas Chicago |
| Campagna | Join The Goodness |
| Cliente | Groupe Bel |
| Marca | Babybel |
| Data di Prima Diffusione/Publicazione | 2020 / 6 |
| Settore | Formaggio |
| Trama | Platige Image contributed to a spectacular advertisement spot for the French brand Babybel. The project – corresponding with the movie trailer style – is directed by Hervé de Crécy who won an Oscar for his short film animation Logorama. The 5-months production works were completed during the COVID-19 pandemic. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Post Produzione | Platige Image |
| Photography Agency | Kinou |
| Creative Director | Stéphane Xiberras |
| Director | Hervé de Crécy |
| Editor | Adriana Legay |
| Art Director | Julien Vergne |
| Copywriter | Alexandre Girod |
| Post-production Producer | Sébastien Voisin |
| Creative Director | Stephan Schwarz |
| Producer | Nicolas Tiry |
| Creative Producer | Morgane Bohn |
| Direttore della fotografia | Agustin Claramunt |
| Director of Production Operations | Amine Ketem |
| Casa di Produzione | Solab |
| Sound Production | GUM – Green United Music |
| Casa di Produzione | Eastness Productions |
| VFX Executive Producer | Artur Zicz |
| VFX Supervisor | Maciej Szewczenko |
| VFX Producer | Mateusz Wisniewski |
| Art Director | Marcin Kowalski |
| Head of CG | Cezary Albinski |
| Head of Production | Paulina Machalica |
| On-set Supervisors | Kamil Dąbkowski |