TitoloEpisode 1: Dining Room
Agenzia
Campagna Make Yourself at Home
Cliente Argos
Marca Argos
Data di Prima Diffusione/Publicazione 2022 / 10
Settore Negozi al dettaglio di prossimita'
Trama The series of eight-minute YouTube films stars interior designer and influencer Siobhan Murphy, and features a giant cube filled with products from Argos, a behavioural specialist and a real family who have lost their shopping intuition. Using the latest AI emotion-tracking technology the team monitors how the family emotionally respond as they are exposed to hundreds of latest products stocked by the nation’s well-loved retailer.
Filosofia Argos unveils a new campaign by Ogilvy UK that will reset Britain’s relationship with interior design. Argos' data shows grey has become one of the most popular sofa colours in recent years. Yet how many of us can say grey is our favourite colour? With this campaign, the brand aims to free those trapped by the greige algorithm that influences so many of our home styling options. And instead, decorate their homes with the styles and colours that truly reflect their personality.
Tipo di Media Web Film
Lunghezza
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Team
Creative Team
Director
Line Producer
Project Manager
Account Director
Account Manager
Business Director
Designer
Campaign Manager
Managing Partner
Strategy Director
Senior Producer
Head of Marketing
Campaign Executive
Campaign Assistant
Actor / Celebrity

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