Campo Viejo, the leading premium wine brand from Spain’s famous Rioja region, has appointed BBH as it’s global creative and strategic agency partner following a competitive pitch process.
Campo Viejo, the world’s number one selling Rioja wine brand, has a long, powerful history dating back to 1959 when Beristain and Ortiguela, two talented Rioja winemakers, joined forces.
The famous Spanish winery is the fourth Pernod Ricard brand to have appointed BBH as their global agency, along with Absolut, Martell and their high-end Scotch portfolio.
BBH has been tasked with evolving the global campaign ‘Live Uncorked’ to strengthen emotional connection and support the brand growth ambition in key markets such as the US and the UK.
Adam Arnold, Global CMO of BBH, said: "We are proud to be Campo Viejo's global creative agency. We are huge advocates of the brand and can't wait to share that passion with the world through the campaigns we create together. Salud!"
Patricia Cardoso, Marketing Director at Campo Viejo, said: “We are pleased to appoint BBH as a global brand building partner as we bring to life the next evolution of the Live Uncorked campaign.”