Contact Information

60 Kingly Street Soho
London W1B 5DS
Regno Unito
Email:

Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Basic Info

Competenze Principali: Advertising/Full Service/Integrata, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Promozione/POP, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Eventi/Sponsorizzazioni, Branding / Product Development, Packaging / Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning, Healthcare, Finanza, Servizi Online, Business to business, Distribuzione, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Fondata nel: 1982

impiegati: 1000

Premi: 891

Creazioni: 459

Competenze Principali: Advertising/Full Service/Integrata, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Promozione/POP, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Eventi/Sponsorizzazioni, Branding / Product Development, Packaging / Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning, Healthcare, Finanza, Servizi Online, Business to business, Distribuzione, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Fondata nel: 1982

impiegati: 1000

Premi: 891

Creazioni: 459

BBH

60 Kingly Street Soho
London W1B 5DS
Regno Unito
Email:
Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Mentos champions small talk with new campaign by BBH

Mentos has launched the first in a series of campaigns championing the unsung hero of our day to day existence - small talk. Using their Pure Fresh Gum, Mentos is encouraging people to make the first step towards meeting someone new, using their new-found freshness to small talk.

The importance of those first moments of awkward, stilted small talk often gets overlooked but these two new films produced by BBH London, and directed by Jeff Low, place our heroes in those awkward situations which often push people out of their comfort zone; being introduced to your girlfriend’s dad for the first time or meeting new people at a house party.

Chewing Mentos Pure Fresh Gum instantly provides our heroes with the freshness and confidence to small talk with someone new.

CMO, Jan Heeling at Perfetti Van Melle said:

“We are happy to partner with BBH to bring to life the small talking power of Mentos Pure Fresh Gum. It’s exciting to blend the breath freshening effect of Mentos Pure Fresh Gum in those awkward social situations where everyone needs a little help to connect.”

BBH Creative Director, Hamish Pinnell added:

“We love small talk, it’s unpretentious, surprisingly powerful and anyone can use it. Not too dissimilar to a Mentos. It’s also hugely underappreciated, which is why Mentos is going to champion Small Talk in a series of campaigns.

We’re not trying to save the world here, just get it talking a little bit more. "

The campaign will run on TV & Online in multiple markets, starting in Belgium, the Netherlands and South Africa.