Contact Information

60 Kingly Street Soho
London W1B 5DS
Regno Unito
Email:

Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

Basic Info

Competenze Principali: Advertising/Full Service/Integrata, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Promozione/POP, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Eventi/Sponsorizzazioni, Branding / Product Development, Packaging / Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning, Healthcare, Finanza, Servizi Online, Business to business, Distribuzione, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Fondata nel: 1982

impiegati: 1000

Premi: 891

Creazioni: 459

Competenze Principali: Advertising/Full Service/Integrata, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Promozione/POP, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Eventi/Sponsorizzazioni, Branding / Product Development, Packaging / Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning, Healthcare, Finanza, Servizi Online, Business to business, Distribuzione, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Fondata nel: 1982

impiegati: 1000

Premi: 891

Creazioni: 459

BBH

60 Kingly Street Soho
London W1B 5DS
Regno Unito
Email:
Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Sarah Watson

Sarah Watson

Global Chief Strategy Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Neil Miller

Neil Miller

Global Chief Experience Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Tim Harvey

Tim Harvey

Chief Growth Officer
Isobel Barnes

Isobel Barnes

Global Communications Director

SAMSUNG UNVEILS THE FUTURE OF CHILDREN’S BEDTIME WITH BEDTIME VR STORIES

Samsung Bedtime VR Stories project harnesses the power of virtual reality to connect parents with their children for a totally new story experience.

Samsung Electronics today announced the launch of a live VR storytelling app, Bedtime VR Stories, which is a Launching People initiative that brings parents and kids together in a unique twist on the traditional bedtime story.

Launching People is a global campaign by Samsung Electronics Co., Ltd. designed to help consumers unleash their potential and create meaningful change through the use of Samsung technology. In line with this campaign, Samsung reinvents one of the most precious parts of a parent’s day, Bedtime VR Stories combines the latest innovations in virtual reality with the power and importance of traditional storytelling, in another step towards changing the way people interact with VR.

This prototype technology developed by Samsung is being case tested with select families across the UK to establish the benefits virtual storytelling can give to families who cannot always be in the same place for a bedtime story. Using a Gear VR headset, the technology means parents will be able to tell their children a bedtime story like no other with both parent and child transported to far flung worlds and galaxies, interacting with dinosaurs, arctic animals and robots.

However far apart they are, parents will be able to share that all-important bedtime story with their child, using VR technology to connect them in the same virtual world. The child will even hear their parent reciting the story and be able to interact with their parent as though they are in the same room, whilst also getting the benefit of VR technology immersing them in an exciting world that will capture their imagination.  

The VR story, titled the ‘Most Wonderful Place to Be’ sees the parent and their child transported to a fantastical world. With both sat on a magical bed, they go on a journey that takes them from the bedroom to three magical places. First stop is the Arctic, in the company of Jen the Penguin. Next, Dan the Dinosaur takes them to meet the rest of his family in a pre-historic world. Finally, they fly into outer space with Robot Jo, for a musical finale. Watch the video here

“At Samsung, we’re committed to driving innovation to create technology that will make a difference to the way people live their lives. With Bedtime VR Stories, we’re hoping that this prototype will show an important new exciting genre of virtual experience – and something that will define the use of virtual reality over the coming years,” said Conor Pierce, Vice President, IT & Mobile Division, Samsung UK & Ireland. “We’ve harnessed the power of VR to reunite parents and children for a unique storytelling experience, giving us a glimpse of what the traditional story time may look like in the very near future.”