TitoloREmemory Case Film
Agenzia
Campagna REmemory
Cliente Taiwan Alzheimer's Disease Association
Marca Taiwan Alzheimer's Disease Association
Data di Prima Diffusione/Publicazione 2022 / 11
Settore Pubblica sicurezza, salute, igiene
Trama Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia.
Tipo di Media Web Film
Lunghezza

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