Titolo | REmemory Case Film |
Agenzia | Ogilvy Taiwan |
Campagna | REmemory |
Cliente | Taiwan Alzheimer's Disease Association |
Marca | Taiwan Alzheimer's Disease Association |
Data di Prima Diffusione/Publicazione | 2022 / 11 |
Settore | Pubblica sicurezza, salute, igiene |
Trama | Ogilvy Taiwan and the Taiwan Alzheimer Disease Association leveraged a viral moment where the owner of a dry cleaner mixed and matched clothes left behind in his shop, creating fashionable retro outfits for his grandparents, to create a campaign to tell the stories of those with dementia. The campaign launched an online shop to sell forgotten clothes which are then delivered to customers, packaged in a REmemory box along with stories of people with dementia. |
Tipo di Media | Web Film |
Lunghezza |