Founded in 1992 Etcetera/DDB became part of the DDB Worldwide Communications Group in 2004. The DDB network operates through more than 200 offices in about 90 countries.

We use sensational ideas to get brands and people moving. Ideas that are talked about at parties, on social media and in the newspaper all over the world.

Consumers determine the effectiveness and consequently the strength of an idea. A sensational idea is an idea that touches consumers because it addresses a personal or social issue. A sensational idea is an idea that has social relevance.

An idea with social relevance is not only advertising; it is also the basis for a meaningful relationship between the consumer and the brand that can flourish across all media from PR to social media.

The jury of the ABC SAN that named us Agency of the Year 2012 also recognised that our approach works. The jury report commended our work as ‘convincing, magnificent, striking and for the masses.’