TitoloFinish - 25 Litres Documentary
Agenzia
Campagna Finish - 25 Litres Documentary
Cliente Reckitt Benckiser
Marca Finish
Data di Prima Diffusione/Publicazione
Settore Detergenti superfici, saponi
Trama For a country surrounded by seas, it’s unimageable that the water resources are running out. However, if we keep wasting the way we do now, Turkey will be water poor in 11 years. To make everyone aware of this problem, we shot Turkey's first docudrama with National Geographic: 25 liters. It portrayed a celebrity activist investigating and doing an experiment: Survive the day on 25 liters. His experiment was interlaced with a story from future when Istanbul faces day-zero. After the documentary, we ran our ad campaign and ask people not to pre-rinse and save 57 liters in every cycle.
Tipo di Media Branded Content
Lunghezza
Casa di Produzione
Casa di Produzione
Casa di Produzione
Casa di Produzione
PR Agency
Casa di Produzione
Executive Creative Director
Creative Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Account Director
Account Director
Account Director
Media Director
Media Director
Strategist
PR Director
Production
Director
Direttore della fotografia
Screenwriter
Agency Producer
Agency Producer
Social Media Team
Social Media Team
Social Media Team

Lavori Recenti