March 25, 2021
How large is the carbon footprint of an advertising campaign? Information about this is provided by the “Green GRP” that the Mediaplus Group is presenting, in cooperation with ClimatePartner and nine media companies. In future, companies can opt for the advertising they have booked to be cli… Più informazioni
March 11, 2021
The Bauer Media Group and the Serviceplan Group have launched a joint venture for content marketing and corporate publishing. Operating under the name ‘BAUERSERVICEPLAN - The Content Company,’ the joint venture headquartered in the House of Communication Berlin (HdK) brings together broad… Più informazioni
March 5, 2021
Kimbo’s new TV campaign ‘Una Tazza di Napoli’ (A cup of Naples) celebrates the beauty of Naples and heritage of the historic Neopolitan Coffee Brand. Kimbo’s new campaign titled ‘Una Tazza di Napoli’ (A cup of Naples) has launched on prime time Italian TV and captures ‘l’Anima di Napoli’ (th… Più informazioni
February 15, 2021
Animal lovers are in for a special Valentines treat in a Serviceplan Belgium campaign for Mopets.com - a new digital social network for animals - featuring love stories inspired by iconic romantic movies With Valentine's Day almost upon us, MoPETS are launching their inaugural campaign: the… Più informazioni
February 8, 2021
Serviceplan Group‘s House of Communication New York and Varo debut US campaign, spotlighting the bank’s mission of financial inclusion Serviceplan New York collaborated with Varo Bank on the brand’s first national campaign: ‘Varo. A bank for all of us’ which builds on the company’s brand vi… Più informazioni