Contact Information

House of Communication Brienner Str. 45 a-d
Munich Bavaria 80333
Germania
Telefono: (+49) 89 2050 20
Email:

Florian Haller

Florian Haller

Group CEO
Alexander Schill

Alexander Schill

Group Managing Director and CCO
Markus Noder

Markus Noder

Group Managing Director International

Basic Info

Competenze Principali: Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Search Engine Optimization, Web Design, Servizi di Marketing, Promozione/POP, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Ricerche di Mercato/Consulenza, Marketing Technologies / Analytics, Relazioni Pubbliche, Media Buying / Planning, Corporate Communication, Crisis Communication, Public Affairs, Eventi/Sponsorizzazioni, Branding / Product Development, Packaging / Design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publishing / Print / Custom Publishing, Strategy and Planning, Altre, Tecnología, Servizi Online, Business to business, Multicultural

impiegati: 4300

Premi: 848

Creazioni: 203

Clienti: 39

Competenze Principali: Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Search Engine Optimization, Web Design, Servizi di Marketing, Promozione/POP, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Ricerche di Mercato/Consulenza, Marketing Technologies / Analytics, Relazioni Pubbliche, Media Buying / Planning, Corporate Communication, Crisis Communication, Public Affairs, Eventi/Sponsorizzazioni, Branding / Product Development, Packaging / Design, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Publishing / Print / Custom Publishing, Strategy and Planning, Altre, Tecnología, Servizi Online, Business to business, Multicultural

impiegati: 4300

Premi: 848

Creazioni: 203

Clienti: 39

Serviceplan Group

House of Communication Brienner Str. 45 a-d
Munich Bavaria 80333
Germania
Telefono: (+49) 89 2050 20
Email:
Florian Haller

Florian Haller

Group CEO
Alexander Schill

Alexander Schill

Group Managing Director and CCO
Markus Noder

Markus Noder

Group Managing Director International

A TV Presenter is Absent from the Screen in Serviceplan France Campaign Highlighting Work of Règles Élémentaires

To demonstrate the problem of menstrual precariousness, the Règles Élémentaires TVC features a weather report with the presenter absent from the screen 

For the first time in the history of French television, a TV presenter is absent from the screen during her scheduled weather forecast, an absence designed to highlight the work of French organisation Règles Élémentaires, who help women suffering from menstrual precariousness. The 3 TVCs created for Règles Élémentaires and its agency Serviceplan France is supported by the French T channels Canal + and France Ô.

The work of Règles Élémentaires helps some of the 1.7 million * women in France who are victims of menstrual precariousness (source: IFOP, 2019). Because these women do not have the financial means to buy intimate hygiene products - or not in sufficient quantity – it is difficult for some of them to continue with normal day to day life with dignity when menstruating. For some, the solution lies in absence, with these women preferring not to show up at their place of study or work during their period.

It was in order to make this embarrassing and little-known reality known to as many people as possible that Tara Heuzé-Sarmini created Règles Élémentaires in 2015 as the first association to combat menstrual precariousness. This association has given itself a double mission: to collect intimate hygiene products intended for women in need and to obtain from government authorities free intimate hygiene products for women in precarious situations.

In order to raise public awareness, the agency Serviceplan France imagined this unprecedented shock operation: removing Weather presenters from the screens when presenting their program, for a reason never invoked in our society in which the subject of mensturation remains a real taboo.

The operation will be repeated many times between June 1 and June 30 on 6 channels of the Canal group: Comedies, Planet AE, Info Sport, Planet CI, Planet and Polar + as well as on France Ô.