TitoloThe Librarian
Agenzia
Campagna The Librarian
Cliente Al Etihad Credit Bureau
Marca Al Etihad CB
Data di Prima Diffusione/Publicazione
Settore Finanza/Assicurazioni
Slogan Every word kept counts
Trama  
‘Majd and The Librarian’ tells the story of a young boy borrowing a book from his local library and forgetting to return it, only to rediscover the book many years later. The opening sequence features a young man finding a dust-covered copy of ‘The Arabian Nights’ in a box whilst clearing out his attic, which takes him back in time to the library where he borrowed it as a child, reminding him of the kind librarian who had encouraged him to take an interest in reading. As an adult, he returns to the library where the male librarian has been replaced by a young woman, who opens a locker to reveal a pile of books and a note left to the boy by the old man with the message: ‘Every word kept. Counts’. No dialogue is necessary in this touching animation, which sensitively and simply recounts the story as an allegory for borrowing something and keeping your word to return or pay it back. 
Tipo di Media Web Film
Lunghezza
Managing Director
Chief Strategy Officer
Executive Creative Director
Copywriter
Copywriter
Creative Director
Creative Director
Art Director
Art Director
Global Executive Creative Director
Communications Director
Casa di Produzione
Executive Producer
Image Design
Director
Director
Production Manager
Music Composer
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager

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