| Titolo | Build with the Force |
| Agenzia | Serviceplan Group |
| Campagna | Build with the Force |
| Cliente | The Lego Group |
| Marca | LEGO |
| Posted | Gennaio 2021 |
| Settore | Giochi e Giocattoli |
| Trama | The force – in Star Wars, it can move objects with sheer willpower. To promote the new LEGO® Star Wars sets alongside Episode 9, we developed the ‘Build with the Force’ experience. Here, fans could physically experience the force while rebuilding their LEGO® spaceships. Our custom-built Force AI machine-learning-algorithm used image-recognition-technology to measure the force-gesture, muscle-tension, concentration-level and even heartrate to control the action on screen. |
| Tipo di Media | Interactive Outdoor Experience |
| Lunghezza | |
| Creative Director | Till Rothweiler |
| Creative Director | Andreas Daum |
| Creative Director | Richard Wegele |
| Copywriter | Janus Berendts |
| Direttore della fotografia | Albert Coon |
| Direttore della fotografia | Johannes Maierbacher |
| Casa di Produzione | Neverest GmbH & Co. KG |
| Sound Designer | Markus Krause |
| Global Chief Creative Officer | Alexander Schill |
| Chief Creative Officer | Matthias Harbeck |
| Account Management | Sandra Loibl |
| Account Management | Christin Herrnberger |
| Account Management | Monika Klingenfuss |
| Account Management | Stefanie Keller |
| Account Management | Franzisca Seippel |
| Designer | Niklas May |
| Designer | Alexander Kneifel |
| Designer | Efim Tamplon |
| Designer | Carl Eggert |
| Casa di Produzione | Plan.Net |
| Managing Partner | Jochen Lenhardt |
| Media Agency | MediaPlus GmbH & Co.KG |
| Media Planner | Lukas Pachoinig |
| Media Planner | Victoria Wissmann |
| Media Planner | Maximilian Leipert |
| Media Planner | Sabrina Duchow |
| Media Planner | Hans Zieringer |
| Producer | Roman Prochnow |
| Producer | Laura Staudinger |
| Producer | Ewald Pusch |
| Producer | Mirko Hampel |
| Producer | Timon Patris |