TitoloBUD-Meal Slot Machine
Agenzia
Campagna BUD-Meal Slot Machine
Cliente AB Inbev
Marca Budweiser
Data di Prima Diffusione/Publicazione 2020 / 9
Settore Birre
Trama For Serviceplan Shanghai’s first campaign for Budweiser they created "BUD X Eleme Super Brand Day“, featuring a digital and physical version of the BUD-meal slot machine which enabled consumers to try out their luck in getting different BUD meal combos. In order to translate the consumer experience from online to offline, a real-life BUD-meal slot machine was launched in Hema store.

Designed with interesting icons, each food combo’s name has its own social slang. In order to create a mysterious feeling and anticipation of what the consumer will get for the delivery, Serviceplan Shanghai also created a special packaging. Within 3 days of the campaign launching in China, 138,944 BUD beer combos had been sold, with a 433,515 engagement of the BUD-Meal slot machine. More than 80,000 stores listed BUD customized beer combos. The first FMCG brand hub launched on the Eleme platform, with more than 1 million consumers visiting the site and 242,153,685 exposure on social platforms.
Tipo di Media Case Study
Lunghezza
Global Executive Creative Director
Management Director
Chief Creative Officer
Associate Creative Director
Associate Creative Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Copywriter
Account Planner
Business Director
Account Director
Account Executive
Casa di Produzione

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