| Titolo | Born Integrated |
| Agenzia | Serviceplan Group |
| Campagna | Born Integrated |
| Cliente | Serviceplan |
| Marca | Serviceplan |
| Data di Prima Diffusione/Publicazione | 2020 / 4 |
| Settore | Servizi di Comunicazione, Pubblicita' e Marketing |
| Trama | The SP50 anniversary logo - a clear homage to the original agency logo from the 1970s - was followed by an idea that brings Serviceplan's "Born integrated" philosophy to life in the form of a unique arrangement. Whether agency furniture, business equipment, employee and customer gifts, screensavers, social media profiles, advertisements or even the office dog - everything is part of the whole installation, each element bears a section of the anniversary logo. The logo itself serves as a springboard to a microsite. Read out digitally, it leads to the history of the installation and the holistic basic idea of Serviceplan: integration. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Più informazioni | www.SP-50.com |
| Design | Studio Oeding |
| Global Chief Creative Officer | Alex Schill |
| Managing Partner | Florian von Hornstein |
| Global Executive Creative Director | Michael Wilk |
| General Manager | Leif Johannsen |
| Innovation Creative | Dennis Fritz |
| Innovation Creative | Anton Reim |
| Photographer | Johann Cohrs |
| Wardrobe / Stylist | Nina Lemm |
| Director | Felix Tonnat |
| Art Director | Florian Zwinge |
| Managing Partner | Markus Kremer |