TitoloUS Government/US President
Agenzia
Campagna New Spiegel Online
Cliente Der Spiegel Verlag
Marca Spiegel Online
Data di Prima Diffusione/Publicazione 2020 / 1
Settore Online Press, Media & Information
Filosofia The focus of the creative implementation is to take up topics of current affairs and to look at them from different perspectives
Problema The new brand communication follows the SPIEGEL DNA: like no other German media brand, DER SPIEGEL stands for independent investigative journalism. It enables its readers to look behind the façade of the superficial news world, provides background information and classifies. Thus, it holds up a mirror to society and confronts the leaders of this world with their actions. In a clever double entendre, the campaign plays on the meaning of ‘Spiegel’ (Mirror), by mirroring major news stories visually.
Tipo di Media Stampa e stampati
Advertising Manager
Advertising Manager
Creative Managing Director
Creative Managing Director
Managing Director
Consultant
Consultant
Strategist
Strategist
Art Director
Art Director
Art Director
Copywriter
Copywriter

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