Insights from VCCP

See the world through a child’s eyes To promote Russian airline S7 Airlines, advertising agency W+K Amsterdam asked kids to come up with imaginary locations, then showed that our planet is fantastic in its own ways. One-way ticket to Lake Chocolate please. Pop psychology: Anchoring … Più informazioni

The whirlwind that is Advertising Week Europe (23 – 27 March) descends on London for the third time in a matter of days, and VCCP Partnership is gearing up for a series of three events across the week. Kickstarting VCCP’s line-up at AWE on Monday 23 March is an afternoon debate e… Più informazioni

Although somewhat surprised that there’s a market big enough to justify the need to create mainstream advertising for Tena Men, I can’t help but admire its craft. The Wes Anderson-esque casting, locations, art direction, wardrobe, direction, performances and editing have all bee… Più informazioni

Hang Son Doong Photographer Ryan Deboodt flew his drone into the belly of Vietnam’s Hang Son Doong, the world’s largest known cave, capturing spectacular footage of the lush which looks like it belongs on Pandora. The Bubble Artist Kuma Films captured the mesmerizing bubble… Più informazioni

BBC gives children mini-computers in Make it Digital scheme The BBC will be giving away mini-computers to 11-year-olds across the country as part of its push to make the UK more digital. One million Micro Bits – a stripped-down computer similar to a Raspberry Pi – will be given … Più informazioni