Contact Information

Greencoat House 15 Francis Street
London SW1P 1DH
Regno Unito
Telefono: (0) 20 7592 9331
Email:
Sito Web:

Adrian Coleman

Adrian Coleman

Group CEO and Founding Partner

Telefono: 020 7592 9331

Charles  Vallance

Charles Vallance

Founder & Chairman

Telefono: 020 7592 9331

Michael Sugden

Michael Sugden

Chief Executive Officer

Telefono: 020 7592 9331

Darren Bailes

Darren Bailes

Global CCO

Telefono: +44 20 7592 9331

Stephanie Brimacombe

Stephanie Brimacombe

Group Chief Growth Officer & CEO, EMEA

Telefono: +44 7702 523 042

Julian Douglas

Julian Douglas

Vice Chairman and International CEO

Telefono: 020 3037 3088

Jo  Parker

Jo Parker

Group COO & Group CEO, VCCP Business
Michael Lee

Michael Lee

Chief Strategy Officer

Telefono: 212 886 4100


Basic Info

Competenze Principali: Advertising/Full Service/Integrata, Digital, Social Media Marketing, Search Engine Optimization, Servizi di Marketing, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Media Buying / Planning, Branding / Product Development, Strategy and Planning, Tecnología

Fondata nel: 2002

impiegati: 1239

Premi: 72

Creazioni: 509

Clienti: 20

Competenze Principali: Advertising/Full Service/Integrata, Digital, Social Media Marketing, Search Engine Optimization, Servizi di Marketing, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Media Buying / Planning, Branding / Product Development, Strategy and Planning, Tecnología

Fondata nel: 2002

impiegati: 1239

Premi: 72

Creazioni: 509

Clienti: 20

VCCP

Greencoat House 15 Francis Street
London SW1P 1DH
Regno Unito
Telefono: (0) 20 7592 9331
Email:
Sito Web:
Adrian Coleman

Adrian Coleman

Group CEO and Founding Partner

Telefono: 020 7592 9331

Charles  Vallance

Charles Vallance

Founder & Chairman

Telefono: 020 7592 9331

Michael Sugden

Michael Sugden

Chief Executive Officer

Telefono: 020 7592 9331

Darren Bailes

Darren Bailes

Global CCO

Telefono: +44 20 7592 9331

Stephanie Brimacombe

Stephanie Brimacombe

Group Chief Growth Officer & CEO, EMEA

Telefono: +44 7702 523 042

Julian Douglas

Julian Douglas

Vice Chairman and International CEO

Telefono: 020 3037 3088

Jo  Parker

Jo Parker

Group COO & Group CEO, VCCP Business
Michael Lee

Michael Lee

Chief Strategy Officer

Telefono: 212 886 4100

Cadbury hides the World Record Egg for Easter as part of its WorldWide Hide campaign

 

Cadbury is hiding eggs again this Easter! For the first time ever the nation’s most loved chocolate egg has partnered with the most famous egg in the world, the @world_record_egg to inspire more people than ever before to hide an Easter egg.

For the activation, Cadbury hid the World Record Egg and replaced it with a post of a shadow, causing over 10,000 die-hard fans to ask what was happening and wait in anticipation to find out. Well today, Cadbury has gone and replaced it with its iconic purple Easter Egg instead, to call on people to be more generous and hide eggs for their loved ones on the Worldwide Hide platform for free this Easter. This egg will remain on the page for the next few weeks inspiring generosity among the followers. The original egg will then make its return and take its rightful place at the end of Easter.

With the help of global agency of record, VCCP, the activation takes the campaign in a new direction, enabling Cadbury to populate culture in a hyper relevant way and the ability to tap into a popular community and conversation. The World Record Egg account has over 5 million followers worldwide, 60 million likes and is the 2nd most liked Instagram post ever, as well as still being regularly referenced in popular articles to this day.

The unexpected move from Cadbury leans into the challenger spirit of the heritage brand. Not only by partnering with the most famous egg in the world, but by then hiding it. The campaign taps into Cadbury’s ambition to develop advertising outside the constraints of a traditional media plan.

The annual Cadbury Worldwide Hide campaign is an online platform where people can hide digital purple eggs for their loved ones anywhere in the world via Google Street View. Cadbury believes there’s nothing quite as lovely as hiding an Easter egg for people you care about, which is why it helps people go above and beyond what is expected.