Insights from the agency VCCP

VCCP London, has today announced the expansion of its RX team with the hire of a new creative director. Signalling further investment into its retail and commerce capabilities, Darren Groucutt starts at VCCP London with immediate effect. The hire follows the supercharged Retail Experience o… Più informazioni

Today the nation’s favourite crisps*, Walkers, is launching the ‘Love From Walkers’ campaign. With the help of its global agency of record, VCCP London, the campaign takes the shape of a nationwide competition giving one lucky winner the chance to win £100,000** by finding the pinnacle of s… Più informazioni

Two significant pieces of new research published today by challenger network for challenger brands, VCCP Group, and the APG reveals that an “insider culture” is making careers in advertising feel inaccessible to young people from across the UK. The national survey of 2,000 16 - 24 year olds… Più informazioni

Today Violife, the leading maker of vegan cheeses, launches its latest unmissable OOH Veganuary campaign with the help of its media agency VCCP Media to encourage people to introduce plant based cheese into their diets. Following the success of last year’s Veganuary campaign and their activ… Più informazioni

VCCP Group, the global challenger network for challenger brands, today has announced the acquisition of Cowry Consulting, one of the world’s leading Behavioural Science consultancies. The acquisition forms part of VCCP’s accelerated growth strategy as it puts behavioural insight and data at… Più informazioni