| Titolo | The Big Win-Win |
| Agenzia | VCCP |
| Campagna | The Big Win-Win |
| Cliente | Mondelez International |
| Marca | Cadbury |
| Data di Prima Diffusione/Publicazione | 2023 / 3 |
| Settore | Cioccolata |
| Trama | In the form of a nationwide competition, the campaign aims to spread levity and generosity to chocolate lovers across the country, and most importantly, to reward the heroes that keep the UK going - local corner shops. |
| Tipo di Media | Interattivo |
| Lunghezza |