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| Titolo | Castaways |
| Agenzia | VCCP |
| Campagna | Castaways |
| Cliente | Domino's Pizza |
| Marca | Domino's |
| Data di Prima Diffusione/Publicazione | 2022 / 9 |
| Settore | Ristoranti e Fast Food |
| Trama | The new 30” hero film called ‘Castaways’ is set to highlight just how much the great taste of Domino’s means to people and was directed by renowned Somesuch’s director, Sam Hibbard, who created all previous spots in the series. The creative opens on a tropical desert island where three castaways are helplessly stranded, as they gaze off into the distance, dreaming of food they’d give anything to eat. The first’s mouth waters over the iconic Domino’s Pepperoni Passion pizza, as the second fantasises about delicious melted mozzarella. The third castaway, who appeared in previous campaigns, yodels ‘DOMIN-OH-HOO-HOO’ which in turn summons a Domino’s jet ski delivery driver who comes to the rescue. Relieved and in complete awe, the castaways lift the lid of the box to reveal sizzling, mouth-watering pizzas as one of them grabs a slice creating a perfect cheese pull. As the delivery driver makes his way back to his jet ski the castaways are so enamoured by their delicious Domino’s pizza that they are going to miss their potential escape route off the desert island. Until one shouts shouts ‘Wait… need a push?’ The playful creative draws to a close with the Domino’s campaign strapline “Irresistible pizza at an irresistible 50% off.” |
| Filosofia | Domino’s, the UK’s favourite pizza company, has today launched the next iteration to its hugely successful sonic ‘DOMIN-OH-HOO-HOO’ campaign series. Back by popular demand, the new playful creative reveals a simply irresistible deal, offering the nation 'irresistible pizza at an irresistible 50% off.’ Created by UK agency of record VCCP London, alongside its production arm, Girl&Bear, and Havas Media Group UK, the new ‘DOMIN-OH-HOO-HOO’ work continues to delight the nation following the success of the first three films which kickstarted a yodelling movement across the UK. The new spot launches during tonight’s episode of Great British Bake Off in a deal secured by Havas Media UK (part of Havas Media Group UK). The new value campaign from Domino’s comes after new research revealed that 82% of consumers say value for money matters when getting a takeaway, amidst the rising cost-of-living. Domino’s is the UK’s number most loved pizza brand and as the fourth instalment in the brand yodelling series, ‘Castaways’ celebrates the undisputed great taste and quality of the nation’s favourite pizza. |
| Tipo di Media | Integrated Media/360 Activation |
| Lunghezza | |
| Sound | Jungle Studios |
| Media Agency | Havas London |
| Audio Post Production | Wave Studios |
| Photographer's Agent | Making Pictures |
| Deputy Executive Creative Director | David Masterman |
| Creative Team | Adam Arber |
| Creative Team | Austin Richards |
| Creative Team | Haley Koehn |
| Creative Team | Louise Organ |
| Business Director | Frankie Hall |
| Business Director | Jess Aspinall |
| Senior Account Director | Myles Cryan |
| Account Director | Bella Johnston |
| Account Director, Social Media | Jess Ridley |
| Senior Account Manager | Natalina Robarts |
| Group Planning Director | Kate Nettleton |
| Planning Director | Joshua Dixon |
| Senior Social Planner | Mick Valentine |
| Casa di Produzione | Girl&Bear |
| Integrated Project Director | Brad Willis |
| Integrated Creative Producer | Mish Dent |
| Integrated Creative Producer | Emma Dubrey |
| Integrated Creative Producer | Andy Gorton |
| Post-production Producer | Heather Mooney |
| Social Editor | Toby Cherrill |
| Colorist | Adrian Nita |
| Flame Artist | Will Yarrow |
| Sound Engineer | Alex Wilson-Thame |
| Production Company, Social | AAVISION |
| Social Media Director | Andrea Astarita |
| Camera Operator | Matt Cuzen |
| Casa di Produzione | Somesuch |
| Director | Sam Hibbard |
| Editor | Elise Butt |
| Executive Producer | Scott O’Donnell |
| Producer | Tom Gardner |
| Post Produzione | Somesuch |
| Post-production Producer | Amy Richardson |
| Sound Engineer | Parv |
| Photographer | Dan Burn-Forti |
| Retouching | Stanley’s post |