Karmarama has been appointed to create the idents for Honda
UK’s new Channel 4 film network sponsorship. The win follows a
competitive pitch.
The Channel 4 film sponsorship is the biggest in the market, and
includes all films across Film4, More4 and e4. The two-year
sponsorship deal begins next month, with Karmarama’s new
creative campaign going live in early summer.
The sponsorship package sees Honda return to Channel 4, having
previously sponsored documentaries on 4 from 2010 to 2013. The
new work will be an expansion of Karmarama’s existing remit on
the roster as lead UK creative agency.
The new idents will see Honda bringing to life its diverse product
range, positioning themselves as an innovator, as well as
challenging people’s perceptions of the brand.
Honda is Karmarama’s longest standing client of 12 years with an
integrated remit across the UK covering CRM, Product & Tactical
advertising, Digital, Online Content and now TV.
Paul Runza, Honda (Manager - Marketing Communications) said:
“What really impressed us about Karmarama’s response was the
way they seamlessly linked the brand truth of being a progressive
and innovative organisation to the subject of film. We are really
excited about seeing the creative come to life on TV screens in the
summer.”
Nik Studzinski, Karmarama Chief Creative Officer said: “This is a
brilliant example of our breadth of skills at Karmarama, as well as
great testament to our relationship with Honda, to be given an
even wider remit and on such a high profile sponsorship deal.”