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Competenze Principali: Advertising/Full Service/Integrata, Digital, Mobile Marketing, Social Media Marketing, E-Commerce, Promozione/POP, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Marketing Technologies / Analytics, Relazioni Pubbliche, Eventi/Sponsorizzazioni

Fondata nel: 2000

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Creazioni: 32

Clienti: 15

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London EC1M 3HE
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Telefono: +44 (0)20 3692 4000
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KARMARMA WINS PITCH FOR HONDA UK IDENTS

Karmarama has been appointed to create the idents for Honda

UK’s new Channel 4 film network sponsorship. The win follows a

competitive pitch.

The Channel 4 film sponsorship is the biggest in the market, and

includes all films across Film4, More4 and e4. The two-year

sponsorship deal begins next month, with Karmarama’s new

creative campaign going live in early summer.

The sponsorship package sees Honda return to Channel 4, having

previously sponsored documentaries on 4 from 2010 to 2013. The

new work will be an expansion of Karmarama’s existing remit on

the roster as lead UK creative agency.

The new idents will see Honda bringing to life its diverse product

range, positioning themselves as an innovator, as well as

challenging people’s perceptions of the brand.

Honda is Karmarama’s longest standing client of 12 years with an

integrated remit across the UK covering CRM, Product & Tactical

advertising, Digital, Online Content and now TV.

Paul Runza, Honda (Manager - Marketing Communications) said:

“What really impressed us about Karmarama’s response was the

way they seamlessly linked the brand truth of being a progressive

and innovative organisation to the subject of film. We are really

excited about seeing the creative come to life on TV screens in the

summer.”

Nik Studzinski, Karmarama Chief Creative Officer said: “This is a

brilliant example of our breadth of skills at Karmarama, as well as

great testament to our relationship with Honda, to be given an

even wider remit and on such a high profile sponsorship deal.” 

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