Titolo | 19 Crimes |
Agenzia | VML |
Campagna | 19 Crimes |
Cliente | J. Walter Thompson San Francisco |
Marca | Treasury Wine Estates |
Data di Prima Diffusione/Publicazione | 2017 / 5 |
Settore | Vini, Champagnes |
Trama | In 18th-century Britain, criminals found guilty of committing one of 19 crimes punishable by transportation, from grand and petty larceny to impersonating an Egyptian, were banished to Australia to form the first penal colony. Today, Australia’s 19 Crimes wines celebrate the rebellious spirit of more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia, complete with labels depicting the different criminals-turned-colonists on the bottles. For more information on 19 Crimes, |
Tipo di Media | Case Study |
Lunghezza | |
Più informazioni | http://19crimes.com/ |
Agency | J. Walter Thompson San Francisco |
Executive Creative Director | Sean DallasKidd |
Art Director | Chelsea Nobbs |
Copywriter | Tom Hasenfratz |
Copywriter | Liana Ogden |
General Manager | Ryan Lincks |
Strategist | Kathryn Earls |
Account Management | Remy Wainfeld |
Account Management | Janae Monfort |
Associate Creative Director | Kenneth Hall |
Entrant Company | TREASURY WINE ESTATES |
Idea Creation | J. WALTER THOMPSON |
Production | TACTIC |
Production | J. WALTER THOMPSON |
Media Placement | J. WALTER THOMPSON |
Additional Company | GEOMETRY GLOBAL |