Titolo19 Crimes
Agenzia
Campagna 19 Crimes
Cliente J. Walter Thompson San Francisco
Marca Treasury Wine Estates
Data di Prima Diffusione/Publicazione
Settore Vini, Champagnes
Trama In 18th-century Britain, criminals found guilty of committing one of 19 crimes punishable by transportation, from grand and petty larceny to impersonating an Egyptian, were banished to Australia to form the first penal colony. Today, Australia’s 19 Crimes wines celebrate the rebellious spirit of more than 160,000 exiled men and women, the rule breakers and law defying citizens that forged a new culture and national spirit in Australia, complete with labels depicting the different criminals-turned-colonists on the bottles. For more information on 19 Crimes,
Tipo di Media Case Study
Lunghezza
Più informazioni
Agency
Executive Creative Director Sean DallasKidd
Art Director Chelsea Nobbs
Copywriter Tom Hasenfratz
Copywriter Liana Ogden
General Manager Ryan Lincks
Strategist Kathryn Earls
Account Management Remy Wainfeld
Account Management Janae Monfort
Associate Creative Director Kenneth Hall
Entrant Company TREASURY WINE ESTATES
Idea Creation J. WALTER THOMPSON
Production TACTIC
Production J. WALTER THOMPSON
Media Placement J. WALTER THOMPSON
Additional Company GEOMETRY GLOBAL

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