TitoloThe Next Rembrandt
Agenzia
Campagna The Next Rembrandt
Cliente ING Group
Marca ING Bank
Data di Prima Diffusione/Publicazione 2016 / 4
Settore Istituti di Credito
Trama One of the most fascinating advertising projects of recent years, The Next Rembrandt was designed to draw attention to the bank ING’s support for the arts. The result was the creation of a “new” Rembrandt painting thanks to a combination of artificial intelligence and 3D printing. Over 160,000 fragments from Rembrandt’s 346 paintings were fed into the computer, while facial recognition software was used to interpret the artist’s style. The final painting looked eerily convincing. Online, people could dive deeper into the creation process, while a video sparked a conversation about data and art.
Tipo di Media Interattivo
Lunghezza
Più informazioni www.nextrembrandt.com
Casa di Produzione
ECD / Concept
Concept
Concept
Creative ARt
Copywriter
Copywriter
Tech Lead
Designer
Digital Director
Strategist
Developer
Developer
3D Artist
Editor
PR manager
Brand Manager
Screen Producer
Screen Producer
Print Producer
Animations
Special Advisor
Director
Executive Producer
DIRECTOR SMALL AND MIDMARKET BUSINESS
MICROSOFT AZURE LEAD
PRODUCT MARKETING MANAGER
CORPORATE COMMUNCIATION MANAGER
Marcom Manager
Solution Architect

Lavori Recenti