TitoloMove Ahead 3
Agenzia
Campagna Move Ahead
Cliente Toyota Motor Corporation
Marca Toyota Corolla Hybrid
Data di Prima Diffusione/Publicazione 2019 / 2
Settore Automobili/Motoveicoli
Filosofia oyota and The&Partnership launched an integrated, multi-channel, multi-market campaign for the new Corolla Hybrid on Sunday 10th February. Airing first in the UK, to be rolled out across Europe, the TVC created by Rogue/Carnage directors Sam Brown and Mark Jenkinson demonstrates how the Corolla’s new 2.0 Hybrid Powertrain makes it the no compromise choice of today. Throughout history, every significant automotive innovation has had its moment in the spotlight, only to be overtaken by the next innovation and design that meets that current zeitgeist. Today, greater awareness of environmental issues prompted stricter emissions regulations, particularly in Europe. Toyota’s self-charging hybrid electric powertrains offer exceptionally low emissions and high fuel efficiency and are able to complete half the average European commuter journey with no emissions at all. The Toyota Corolla Hybrid is the no compromise choice of today’s society, replacing traditional diesel and petrol cars with their fuel-efficient and stylishly designed offering. Developed to launch the Corolla in Europe and to reinforce Toyota’s leadership in Hybrid technology, this big budget campaign will sit across all channels: digital, social, OOH, print, TVC and has been constructed with data at its heart; using a responsive targeting strategy powered by [M]Platform that allows the targeting of cohorts of conquest audiences with personalised messaging based on individual needs and car features. Shot over five days in Teruel, Spain on a Sony Venice digital cinema camera, the 60’ film takes us on a path of automobile history featuring iconic cars from each decade; starting with pre-war open tops,to iconic 1930’s gangster cars complete with machine gun tooting hoodlums, 1950’s Hot Rods filled with greasers, an 1980’s yuppie sports car, a range of 00’s Diesel cars and a slow-to-be-charged electric car. Combining the humourous visual tone of Rogue’s Sam Brown and the sophisticated experience of Mark Jenkinson, these two multi award-winning directors come together to create a visually stunning and beautifully crafted film that powerfully puts its point across, whilst emotionally, through humour, inspires the audience to connect with the Corolla. The commercial encourages consumers to question their automotive choices and ask them “As the world moves forward, what will your choice be?” before positioning the Toyota Corolla Hybrid as the car that will enable them to “Move Ahead”.
Tipo di Media Interattivo
Lunghezza

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