| Titolo | For the Love of Love |
| Agenzia | N=5 |
| Campagna | For the Love of Love |
| Cliente | Aidsfonds |
| Marca | AIDSfonds |
| Data di Prima Diffusione/Publicazione | 2018 / 12 |
| Settore | Istituzioni/Associazioni |
| Slogan | Stop aids for the love of love |
| Trama | Lyrics ‘For the Love of Love’ Love should be a human right. No matter race or gender. Forbidden. Unpredictable. Everlasting, or a one time fling. Yes, love makes us go crazy. It’s impossible to grasp. But, one thing is certain... If love is worth fighting for, we must protect it. Because aids destroys love. Stop aids. For the love of love |
| Filosofia | “Often, awareness campaigns about AIDS focus on disease and death. We wanted to turn that on its head - and promote love. AIDS is a threat to love.” Says Thijs Bontje, Creative Director at N=5. “To do this idea justice, we found some incredible young talent to tell this story in a convincing, yet lyrical way” |
| Problema | Most people have stopped worrying about AIDS. Admittedly, there are enough other things to worry about in 2018… But the fact is that most people think the epidemic is over. But this assumption is wrong. In 2017 alone, 1.8 million new HIV infections were recorded. And almost one million people lost their lives. Each and every day, people are losing their loved-ones. Which makes AIDS a threat to love. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Post Produzione | Ambassadors |
| Sound | Ambassadors |
| Advertising Manager | Bert Herberigs |
| Advertising Manager | Eva Matze |
| Strategist | Bastiaan Weers |
| Creative Director | Thijs Bontje |
| Creative Director | Daniel te Lindert |
| Creative Team | Gabriela Nouws |
| Creative Team | Leon Ragetlie |
| Account Manager | Judith Lavalette |
| Account Manager | Brenda Rangel |
| Agency Producer | Lotte de Rooij |
| Casa di Produzione | Cake |
| Director | Madja Amin |
| Direttore della fotografia | Noel Schoolderman |
| Editor | Emiel Nuninga |
| Editor | Govert Janse |
| Music | Raven Aartsen |
| Voice | Ray Fuego |
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