TitoloScary Clown Night
Campagna Burger King
Cliente Burger King
Marca Burger King
PostedAprile 2018
Settore Distribuzione
Trama Everybody is afraid of clowns. Except for Burger King.To prove it, the king decided to face its fear and invite its scariest enemy for a meal. The message was simple: “Come as a clown, eat like a king.” During the night of Halloween celebrations, Burger King gave away a Whopper to everyone that came dressed as a clown.

You don't need to read Stephen King to think clowns are scary. As a way of defying the fear and teasing its main rival, Burger King offered a free Whopper to anyone who came dressed as a clown on Halloween. Scary Clown Night generated a vast array of costumes and some great PR too.
Tipo di Media Case Study
Post Produzione
Executive Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Community Manager
Account Director
Account Manager
Account Manager
Strategic Planner
Communications Planner
Agency Producer
Agency Producer
Agency Producer
Casa di Produzione
Executive Producer
Production Manager
Direttore della fotografia
Digital Retoucher
Media Agency
Public Relations Agency Weber Shandwick
Chief Creative Officer
Head of PR
Head of Brand Marketing

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